Green Agritainment
VET strategies for Edutainment in European Agritourism
VET strategies for Edutainment in European Agritourism
The Model of Competences was defined according to the GreenComp framework, on the basis of desk and field research that measured the exact training gaps of 120 agritourism businesses in agritainment. It comes with a validated micro-credential and its learning outcomes, and it is complemented by an Atlas of green agritainment activities: 121 VET training practices that VET trainers can adopt directly to stimulate green skills. This result, which achieves GO1, addresses Priority 1 (fight against climate change), because it applies entertainment to environmental education and marketing in agritourism. The Atlas contributes to Priority 2 (flexibility of VET centres), being a modular handbook that VET centres and trainers can adapt to their own needs. The new competence model, validated together with a newly created micro-credential, contributes to Priority 3 (innovation in VET).
Building on the GreenComp model of competences, the micro-credential and the replicable practices collected in the Atlas, the partners designed and produced a digital course in green agritainment. The course is aimed at VET students and agritourism operators, and shows them how to implement green edutainment activities in agritourism. This 360-minute training course was developed for GO2; it is freely accessible online, including in remote and rural areas, and it strengthens competences in green agritainment. The course is now available on this website in six modules, together with a final quiz and a personalised certificate of completion. It contributes to innovation in VET (P3) through the micro-credential model, to environmental awareness and the fight against climate change (P1), and to the flexibility of VET (P2), thanks to a format that can be used as a standalone product or combined with face-to-face lessons.
A flexible psychometric test designed to measure the pro-environmental impact of agritainment. It records the increase in pro-environmental attitudes and behaviours and in sustainable food literacy among visitors. The tool was tested with a sample of 100 visitors taking part in these activities, in order to validate the effectiveness of the methodology of Agritainment. It complements the VET training methodologies produced by the project and supports all VET learners who want general feedback on their progress, contributing to GO3 and to the three priorities mentioned above.
